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About
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Maria Deveson-Crabbe, CEO, Marie Stopes International Australia to explore some practical advice and strategies. Maria Deveson-Crabbe shows the importance of building a powerful brand and securing your reputation:
• Brand or reputation
• Brand case study
• Perception of brand
• Marketing your brand
• Damage control
• Consistent strong brand experience
This is available as part of
Insights and Strategies Series
Inspire best practice performance with up-to-date knowledge, insights and strategies from a range of business leaders in Australia and USA, interviewed by Psychologist, Eve Ash. A brilliant range of new programs on hot business topics to inspire awareness and improvement. These invaluable lessons fo... read more
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- Topics
- Business Excellence
- Creativity and Innovation
- Marketing
- Year of Release
- 2015
- Video Running Time (minutes)
- 15:00
- Featured Talent
- ASH E
- Course ID
- INSIGHTS07
Handouts
- Description
- Transcript
Only preview versions of handouts can be viewed without a license.
Related Courses
Building Brand and Reputation
E-Learning Version Building Brand and Reputation is a course with a case study to examine perception of brand. In this course, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of ... read more
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Interactive course with lessons, pre-test, and post-test
