About
Program Highlights
- How to create and market revolutionary products.
- Rules for new product success.
- Pragmatic tools for visionary entrepreneurs.
Author and entrepreneur Guy Kawasaki explains the rules that make new products and services successful. Using examples from the personal-computer industry and a broad spectrum of other industries, Kawasaki outlines the ten things that a revolutionary must do to succeed in today's business climate. His presentation is a complete and pragmatic guide to the creation and marketing of revolutionary products and services for people who want to change the world.
Guy Kawasaki is managing director of Garage Technology Ventures as well as a columnist for Entrepreneur Magazine. Kawasaki was a key individual responsible for the success of the Apple Macintosh computer and was named an Apple Fellow in 1995. Kawasaki has authored eight books, including "The Macintosh Way," "How to Drive Your Competition Crazy," "Selling the Dream," and "Rules for Revolutionaries."
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- Topics
- Strategy
- Marketing
- Product Development
- Video Running Time (minutes)
- 46:00
- Featured Talent
- Managing Director
- Guy Kawasaki
- Garage Technology Ventures
- Product Type
- Video
- Course ID
- 2446
