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In the symbolic setting of a cross country train trip, this video introduces the 8 principles which Coca Cola chief James Stevens called "the essence of down-to-earth values" - principles distilled from responses to 17 million questionnaires worldwide. The video offers a strong foundation for personal responsibility-taking as well as shared value.

The eight principles include:
* Truth and Trust
* Unselfish Mentoring
* Openness to New Ideas
* Risk Taking
* Putting Others' Interests First.

Topics
Strategy
Leadership
Trust/Integrity
Video Running Time (minutes)
28:00
Product Type
Video
Course ID
281

Activity-based Comprehensive 100-page Leader's Guide