The Art of Two-Way Communication

Communication is a two-way street. It can reveal invaluable information about customer needs and buying habits, and give your company a vital edge over your competitors. This video shows your employees how.

Penelope Keith stars as a housewife who has learnt a lot about selling by being a customer, and occasionally having to sell an idea to her husband. The video takes us through a series of independent events that illustrate the five rules of effective two-way communication, with captions on screen to reinforce the message.

Who could benefit?

• Managers and supervisors
• Sales staff
• Individuals who sell as part of their job

Key learning areas

• Telling is not selling
• Asking open questions and listening to the answers
• Talking person to person
• Watching for signals
• Talking your prospects language

Running times
Main video: 24 minutes
Summary video: 5 minutes