Demonstrates a pragmatic and systematic approach to implementing interestbased negotiation, a powerful strategy for effectively pursuing your interests while simultaneously building long-term relationships. More than a dozen negotiations based on actual transactions and disputes are used to illustrate how to turn an adversarial or confrontational negotiation process into mutual problem solving.
Features top executives, corporate lawyers and professional negotiators, making the scenarios feel incredibly realistic. Providing a running commentary on mistakes that are being made and how to correct them, Fisher, Ury and Patton coach the parties on effective approaches to take.